October 10th, 2008

Evil Woobie – Philippines Top 100 Blogs for 2008

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Ruby Grace GalvezEvil Woobie is one of the blogs that got included in this year’s Philippines Top 100 Blogs for 2008. Ruby Grace Galvez shares her blogging secret.

Janette: What have you done this year for your blog that contributed to its growth?

Ruby: I joined a community of bloggers, Entrecard, and did more than become an ordinary member, I participated in community building and helped increase the network’s popularity. I realized that when a blogger decides to link herself invariably with a particular group, she becomes invested in it and will need to contribute a lot to further the cause.

I didn’t sit idly by and simply enjoyed the exposure. I kept my eyes open, learned from the experiences of other bloggers. I didn’t hesitate to ask questions. I also always thought of the future for my blog, because I know that I will be here for a long time, so I never did anything that was rude or out of line.

The funny thing is that I started Evil Woobie with the intention of simply writing about my daily life and my thoughts about relationships. When I started getting comments on some posts, and emails from people who wanted to ask follow up questions that are private and personal, I realized that Evil Woobie should be about what I know best: dating, romance and interaction. This boosted my traffic and people who visit know what to expect because I was consistent with my content. It helped that I also learned a bit about SEO and keyword use along the way.

Janette: What marketing strategy works best for your blog?

Ruby: Social networking and banner exchanges are the best marketing strategies I tried. Visiting other blogs and leaving comments also increased subscriber count. Collaborating with other bloggers helped increase visibility and credibility.

Janette: How much % of your annual income do you attribute to your blog as the source?

Ruby: As of June 2008, I left my job to pursue a career as a freelance web content writer. You can also say that I am a full-time “blogger”, but “full-time web content writer” is more apt. Since I resigned from my job, 100% of my income can be attributed to my blog, but in an indirect way. When I write content for other people, my blog became my main pitching point. I point at certain blog posts to demonstrate my expertise in writing and blogging. I noticed that employers hire me only after they visit Evil Woobie.

I don’t focus too much on money making per se, and I always find a way to give back. You’d be surprised to know that most of my time online is spent on volunteer work. I found that helping out in two extremely worthwhile causes, Entrecard (as a moderator) and Dmoz (as an editor), brings good karma, and for me, good karma is better because money is easy to come and easy to go. When I reach my money goal for the month, I have learned to stop and focus on my craft and volunteer work.

Janette: What tips can you give to bloggers who would like to achieve blog growth?

Ruby: Aim to inspire others and always post something that you believe in. Every post must be a stand on a topic but said in a diplomatic way. You must not be ashamed of your opinions. Be polite to everyone, especially to those who are rude to you. You cannot force people to like you, and the most you can do is like them without asking for reciprocity.

Think not of what others can do for your blog, but rather what your blog can do for them. Provide value and don’t make visitors feel like they are being used or exploited for your money making schemes.

Focus on the big picture and always represent “the Filipino Blogger” well. Our strength as bloggers and web entrepreneurs is dependent on our innate culture of “pakikisama” (getting along well with other people). I think that the more people know how talented and how credible Filipino bloggers are, the more we can continue to help our country’s reputation for global competence.


  1. 7 Comments

  2. Make a pound said...

    Nice post and Ruby seems like a really nice person and has a good outlook on life wish you much more luck in the future.

    Oct 11, 2008

  3. Jetlogs said...

    Congratulations on making the list!

    Oct 13, 2008

  4. impNERD said...

    Congrats to Evil Woobie! She has a nice looking blog. I had no clue she was a full-time “blogger”. That is pretty awesome.

    Oct 19, 2008


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